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Change, By Design
Most people know what they want to change. What they don’t understand is why the change doesn’t stick.
We often assume that insight alone should be enough. That if we can just think differently, everything else will follow.
But beliefs are not just thoughts. They are working models of reality that shape what you notice, what you decide, and what feels possible to do next.
Change, By Design is a guided workbook that helps you understand how your beliefs were formed, how they are reinforced, and how to change them deliberately rather than by accident.
This is not about positive thinking or reframing everything to feel better. It is about designing beliefs that actually support the results you want.
What’s included
A downloadable, self-guided workbook
A clear four-step belief change process
Structured reflection exercises grounded in psychology and neuroscience
Practical prompts to turn insight into action
The Belief OS™ framework for understanding what keeps beliefs in place
What this workbook helps you explore
You will work through five structured exercises that help you:
Understand what beliefs are and why they exist
Identify early beliefs shaped by upbringing, culture, and experience
Surface hidden beliefs that are shaping your goals and decisions
Map what keeps a belief in place using the four Belief OS™ levers: meaning, affect, context, and social
Choose a more useful belief and design the conditions that help it endure over time
Rather than treating beliefs as personal flaws, this workbook helps you see them as systems that can be examined, adjusted, and supported.
Who this is for
This workbook is for you if you:
feel capable but hesitate when the stakes are higher
keep returning to the same patterns despite insight and effort
experience imposter feelings, second-guessing, or avoidance under pressure
want to make changes that last, not just feel motivating in the moment
prefer clear thinking over slogans or surface-level mindset work
How to use it
You can work through Change, By Design in one focused session or return to it over time.
It is especially useful:
when you feel stuck despite knowing what to do
when you are stepping into greater responsibility or visibility
when confidence wobbles under uncertainty
as a reset when old beliefs start quietly running the show again
Change does not happen by accident.
It happens by design.
Most people know what they want to change. What they don’t understand is why the change doesn’t stick.
We often assume that insight alone should be enough. That if we can just think differently, everything else will follow.
But beliefs are not just thoughts. They are working models of reality that shape what you notice, what you decide, and what feels possible to do next.
Change, By Design is a guided workbook that helps you understand how your beliefs were formed, how they are reinforced, and how to change them deliberately rather than by accident.
This is not about positive thinking or reframing everything to feel better. It is about designing beliefs that actually support the results you want.
What’s included
A downloadable, self-guided workbook
A clear four-step belief change process
Structured reflection exercises grounded in psychology and neuroscience
Practical prompts to turn insight into action
The Belief OS™ framework for understanding what keeps beliefs in place
What this workbook helps you explore
You will work through five structured exercises that help you:
Understand what beliefs are and why they exist
Identify early beliefs shaped by upbringing, culture, and experience
Surface hidden beliefs that are shaping your goals and decisions
Map what keeps a belief in place using the four Belief OS™ levers: meaning, affect, context, and social
Choose a more useful belief and design the conditions that help it endure over time
Rather than treating beliefs as personal flaws, this workbook helps you see them as systems that can be examined, adjusted, and supported.
Who this is for
This workbook is for you if you:
feel capable but hesitate when the stakes are higher
keep returning to the same patterns despite insight and effort
experience imposter feelings, second-guessing, or avoidance under pressure
want to make changes that last, not just feel motivating in the moment
prefer clear thinking over slogans or surface-level mindset work
How to use it
You can work through Change, By Design in one focused session or return to it over time.
It is especially useful:
when you feel stuck despite knowing what to do
when you are stepping into greater responsibility or visibility
when confidence wobbles under uncertainty
as a reset when old beliefs start quietly running the show again
Change does not happen by accident.
It happens by design.