More women leading

My mission is to close the gender gap in tech leadership, by supporting women to build confidence, grow their influence, and lead on their own terms.

When I led teams in Product, the part I loved most was helping people realise they were more capable than they thought. That instinct to coach was always there.

In 2023, burnout forced a reset. That moment made me step back and see the bigger picture: too many brilliant women leave tech, worn down by systems not built for them. I didn’t want to just coach individuals: I wanted to be part of closing the gender gap in tech leadership.

So now I coach women in Product who are questioning their place, their leadership, or their worth. I help them reclaim confidence and lead in a way that feels true to them. And I help organisations create the right environments for women to succeed.

This work matters because I’ve lived the doubt, the burnout, and the pressure to conform. I’m here to help others lead without losing themselves.

Why I do this work

COACH ◆ PRODUCT LEADER ◆ SPEAKER ◆ PSYCHOLOGIST ◆ ANALOGUE ASTRONAUT ◆ RESEARCHER ◆ FUTURIST ◆ ENTREPRENEUR ◆ FEMINIST ◆ STRATEGISER ◆ SYSTEMS THINKER ◆ BOARD ADVISOR ◆ INVESTOR ◆

COACH ◆ PRODUCT LEADER ◆ SPEAKER ◆ PSYCHOLOGIST ◆ ANALOGUE ASTRONAUT ◆ RESEARCHER ◆ FUTURIST ◆ ENTREPRENEUR ◆ FEMINIST ◆ STRATEGISER ◆ SYSTEMS THINKER ◆ BOARD ADVISOR ◆ INVESTOR ◆

Credentials

  • 12+ years in product management and senior leadership.

    30+ products launched across travel, e-commerce, healthtech and fintech.

  • Accredited Personal Performance Coach, DiSC Practitioner, and Certified Career Coach, via The Coaching Academy.

    Member of the International Coaching Federation.

  • Completed the Women’s Leadership Development programme at Saïd Business School, University of Oxford.

    Founded my company in 2023.

    Founded an AI community of practice for women to support each other to learn about AI.

  • Graduate of BSc Psychology from the Open University, specialising in social cognitive psychology.

    Member of the British Psychological Society, including the Division of Coaching Psychology.

    Mental Health First Aider.

What I believe

Leadership isn’t about control.

The best leaders aren’t the ones with the tightest grips, but the ones who can guide people through uncertainty and complexity. You don’t need to have all the answers.

Confidence isn’t a personality trait.

It’s built through mastery, courage and self-belief — what I call the ‘Confidence Triangle’ — which I use to help clients stop waiting until they feel ready, and start moving now.

My values

  • Growth

    Celebrating the completion of MHFA with my colleagues at Holiday Extras.

  • Integrity

    Cleaning Camber beach with colleagues from Holiday Extras

  • Joy

    Trying new experiences with my first Blue run (and not falling over!)

  • Belonging

    Inaugural lunch with some of my Liftoff community members

  • Compassion

    With fellow students on a 10 day silent retreat in the Indian Himalayas

How I Coach

I coach with clarity, depth, and a strong grasp of what it’s like to lead in fast-moving, high-pressure environments. My approach blends psychological insight, product leadership experience, and honest challenge.

We work on what really matters: your confidence, your self-belief, your ability to lead in systems that weren’t built for you. I don’t offer generic frameworks or pseudo-science. I help you think sharply, act boldly, and lead in a way that feels true to you.

You won’t get a blueprint (because there isn’t one for leadership!). Instead, you’ll get a partnership: grounded, practical, and focused on helping you lead without losing yourself.

Professional Memberships

Graduate member of British Psychological Society

Member of Division of Coaching Psychology

Member of the International Coaching Federation