It’s not you, it’s the system

A 4-week group programme for product leaders wrestling with imposter feelings.

Enrol now

"Practical tools that actually helped me reframe my imposter feelings."

Previous workshop participant

My work on imposter feelings is trusted by

Feeling like an imposter when I joined a startup in 2019

96% of product people report feeling like imposters.

That statistic shocked me when I saw it last year, as I was researching the prevalence of imposter feelings in Product people.

It’s a common experience, particularly when navigating career transitions like starting a new job, getting promoted or stepping into leadership for the first time.

If you’re feeling this way, it's not your fault. Product leadership is fundamentally structured to trigger these feelings.

You're caught between engineering, design, sales, leadership, and customers — expected to understand everything, influence without authority, and take responsibility for outcomes you can't fully control.

"I need to understand every technical detail or I'm failing at my job"
"Everyone else seems to have this figured out"
"If I ask this question, they'll realise I don't belong here"
"I can't speak up until I've proven myself first"
"One mistake will expose that I'm out of my depth"
"I only get one shot to prove I'm capable of this, it has to be perfect"

This programme is for you if:

You’re a product leader making a career transition (new role, promotion, stepping into leadership)
You recognise yourself in those beliefs listed above
You're tired of questioning your competence despite evidence you're doing well
You want a structured framework, not just 'confidence tips'
You're ready to examine what you really believe about your capability

I’ve designed this programme based on my research to give you a framework and practical tools that you can use every time those pesky imposter feelings resurface.

The programme

All sessions will take place on Zoom from 1pm to 2.30pm GMT/BST. No session on 3 April due to Easter.

Week 1: Friday 27 March 2026

Map Your beliefs
Identify the specific beliefs driving your imposter feelings and what triggers them in your day-to-day work.

Week 2: Friday 10 April 2026

Challenge Your beliefs
Examine the evidence. Are these beliefs actually true, or are you taking personal responsibility for systemic issues?

Week 3: Friday 17 April 2026

Replace Your beliefs
Design new beliefs based on reality, not fear. Identify what scaffolds need to change to support these new beliefs.

Week 4: Friday 24 April 2026

Sustain Your Beliefs
Strengthen the new scaffolds. Build a practice that lasts beyond these four weeks — and that you can return to again in future.

What’s included

4 x 90-minute group coaching sessions

Join other product leaders facing similar challenges in expertly facilitated sessions with Caroline.
The Belief OS™ framework

A structured methodology you can use throughout your career, not just once.
Workbook with 10 practical exercises

To build your belief examination practice and overcome imposter feelings.
Access to the Liftoff community

Access peer support, exclusive coaching exercises, workshops, and more.
Exclusive resources

Including session recordings and a resource list of books, articles, and tools for continued learning.
Pre-work materials

So you can get started immediately (sent upon signup).

Rated 4.8 stars by previous participants

“I have become much more aware and observing when I fell into the pattern of imposter feelings.”

“Thanks for the good workshops and conversations. A time to sit down and reflect and share. Best for personal development and so much needed!”

“I went into this feeling like an imposter but came away understanding that a lot of others feel exactly the same - feeling like an imposter often means you're pushing yourself into new territory”